Coach Ballgame teaches life lessons through baseball, aiming to revolutionize youth sports by emphasizing fun and building character alongside skill development. His mission is to replace a toxic, win-at-all-costs youth sports culture with one that celebrates the joy of play and personal growth. 

With a unique ability to captivate young players, James Lowe (a.k.a. "Coach Ballgame") combines humor, nicknames, and memorable catch phrases to make baseball irresistible to kids. As the Youth Ambassador for Major League Baseball’s Play Ball Program, Coach Ballgame has taken his passion to prestigious venues such as The White House, Cooperstown, and MLB’s All Star Game and World Series events. 

In addition to his partnership with MLB, Coach Ballgame coaches Sandlot Camps across North America with his National Sandlot Tour, changing the culture of youth baseball one "Atta Boy" and "Atta Girl" at a time.  Beyond his travels, Coach Ballgame and his team of coaches offer year-round baseball clinics, summer camps and coaching education programs through Coach Ballgame University, where youth coaches from around the world directly learn to lead their teams effectively with the Coach Ballgame Playbook.  

The Coach Ballgame Mission is clear: to make children fall in love with baseball and the invaluable life lessons it imparts, and empower youth coaches to do the same with their own teams.